Barski & Co. channels decades of top-tier experience into a boutique powerhouse.

Company
Overview

Led by our fearless founder Laura Barski, we bring a personal, no-nonsense approach to every project. With direct access to Laura and her network of award-winning collaborators, you get clear communication, bold ideas, and standout results—without the red tape.

Operational
Philosophy

What is our secret sauce? Our approach begins with data, but its value lies in interpretation. We view it not merely as metrics, but as indicators of untapped potential. From these insights, we develop tailored strategies designed to focus attention precisely where it matters most.

Client Relationship and Strategy

At Barski & Co., we reject one-size-fits-all solutions. We immerse ourselves in your unique goals and challenges to build campaigns that truly resonate with your audience. Working as an extension of your team, we craft tailored strategies and navigate the complexities of marketing and PR together.

Expertise
and Innovation

Our multidisciplinary expertise transforms every project into a playground of possibilities. We don’t just think outside the box—we reshape it. Focused on creating lasting campaigns, we tailor strategies precisely to your unique challenges and opportunities.

About Laura Barski

With 24 years of B2B experience, Laura is a dynamic, solution-driven, and customer-focused leader. She is passionate about partnering with diverse businesses to understand their unique challenges and develop tailored strategies that elevate brands, foster communities, and surpass expectations. By blending experience, research, and intuition, Laura leads teams with authenticity and versatility—aligning organizations around distinctive marketing and product plans that drive growth, increase sales, and boost profitability.

Our Services

  • Our services include Brand Strategy, where we define your brand’s purpose, values, and target audience to establish a strong foundation. We also specialize in Logo and Visual Identity design, crafting distinctive logos, color palettes, and visual elements that bring your brand to life. Additionally, we develop Brand Messaging to ensure consistent and compelling communication across all channels, helping your brand connect meaningfully with your audience.

  • Your brand has a story, voice, and message that needs to be shared. Whether it’s to create taglines, website copy, newsletters, case studies, video scripts, or social media content and more, we bring your brand to life through compelling copy and well-crafted content.

  • We offer comprehensive Content Marketing services to create and distribute valuable content that attracts and engages your target audience. Our Social Media Marketing expertise helps manage your accounts, build brand presence, and foster meaningful interactions with your followers. Additionally, our Email Marketing strategies deliver targeted campaigns designed to nurture leads and strengthen customer relationships.

  • Relationship marketing is about providing meaningful experiences and personalized interactions to deepen the relationship between your brand and your customers. It's a long-term strategy that can boost revenue without always having to find new ones, which can be very costly.

  • We provide expert Marketing Planning to develop comprehensive strategies that align seamlessly with your business goals. Our Campaign Management ensures the creation and execution of multi-channel marketing campaigns that drive results and maximize your brand’s reach.

  • We conduct thorough Consumer Research to understand behavior, preferences, and emerging trends. Our Competitor Analysis examines your rivals’ strategies, strengths, and weaknesses to identify opportunities. Through Market Segmentation, we divide your target audience into distinct groups, enabling more precise and effective marketing efforts.

  • Branding is about crafting a look and message that resonates with people on an emotional level that makes them feel something special when they think of your brand. Whether it's through developing striking imagery, catchy slogans, or relatable stories, effective brand marketing can help build trust and loyalty over time.

  • A successful event is about more than just getting people to show up. It’s about delivering an unforgettable event experience and showcasing a product or service in a powerful way. From showroom openings and tradeshows to customer appreciation events, we’re here to help you create an event that raises brand awareness, generates loyalty, and increases sales.

  • We specialize in Media Relations, cultivating strong connections with journalists and media outlets to secure valuable coverage for your brand. Additionally, we craft and distribute Press Releases that effectively announce company updates, events, and important news to keep your audience informed and engaged.

  • We craft strategic Product Launch plans to ensure your new products or services enter the market successfully. Through Product Positioning, we identify your unique value proposition and establish a strong market presence. Additionally, we highlight key features and benefits to effectively communicate your offerings’ value to the target audience.

  • We provide expert Copywriting to craft compelling, persuasive content tailored for a variety of marketing materials. Complementing this, our Graphic Design team creates visually striking assets for advertisements, social media, and other promotional channels to enhance your brand’s impact.

  • We design strategic Discounts and Offers to create compelling promotions that boost sales and attract customers. Additionally, we develop Loyalty Programs that reward and retain your most valued customers, fostering long-term engagement and brand loyalty.

  • We specialize in comprehensive event planning, starting with creative Event Concept and Design, including theme development, décor, and visual aesthetics. Our team excels in Venue Selection and Booking, securing the perfect location while negotiating favorable terms. We coordinate trusted vendors—from catering and photography to entertainment—ensuring seamless collaboration. With meticulous Budget Management, we deliver cost-effective solutions that maximize impact. Our expertise extends to Event Logistics, managing scheduling, timelines, and transportation. Finally, we provide On-Site Event Management to oversee the event in real time and handle any unexpected challenges with confidence.

  • Guerilla marketing is about being bold and daring and doing things that will surprise and elevate your brand in unexpected ways. Whether it's a flash mob or an unconventional sponsorship, we have the strategic know-how and creative skills to make it happen.

Book a Discover Meeting

There’s absolutely no pressure—this is simply an opportunity for us to connect, get to know each other better, and explore whether BARSKI & CO is the right partner to help bring your vision to life. We want to make sure our approach aligns perfectly with your goals and that you feel confident and comfortable moving forward with us. It’s all about finding the right fit to create something truly exceptional together.