The parts that
make the whole.
Barski
Fractional CMO
Marketing Trailblazer
Barski & Co. channels decades of top-tier experience into a boutique powerhouse. Led by our fearless founder, Laura Barski—who seamlessly orchestrates a symphony of award-winning collaborators—we’re all about a personal approach.
Here’s our secret sauce: we start with data, but we serve it up with a twist. It’s not just numbers to us—it’s the whispers of your potential waiting to be unleashed. Our strategies are crafted from these whispers, tailored to throw the spotlight precisely where you need it.
We reject one-size-fits-all solutions. At Barski & Co., we dive deep into your specific challenges and aspirations to craft marketing campaigns that resonate deeply with your target audience. Our approach is to work as an extension of your team, adapting our strategies to fit your goals.
Our multidisciplinary prowess means every project is a playground of possibilities. Focused on crafting campaigns that stick in minds and hearts long after the first impression, we ensure every strategy is cut precisely to the unique contours of your challenges and opportunities.
true measure of success.
"Laura's marketing expertise elevated our outcomes. She mentored our manager, enhancing strategy and team capabilities. The result: a comprehensive 75-page plan with innovative ideas and a prioritization matrix for efficient implementation without overextending resources. This set new standards, prompting us to extend her methodology across all Bur0Vision departments. I strongly recommend Barski & Co. for effective marketing and PR execution."
"Hired Laura to reinvigorate marketing and advance our company. She exceeded expectations—in 12 months, she aligned the team, launched three products, and rebranded us. A versatile marketer and PR professional with unmatched dedication. I highly recommend her for any transformative role; her skills, work ethic, and commitment are exceptional."
"Hired Laura to reinvigorate marketing and advance our company. She exceeded expectations—in 12 months, she aligned the team, launched three products, and rebranded us. A versatile marketer and PR professional with unmatched dedication. I highly recommend her for any transformative role; her skills, work ethic, and commitment are exceptional."
"Working with Laura Barski elevates your marketing and PR. I met her years ago at Teknion—her passion and creativity left a lasting impression. When she launched Barski & Co., I immediately hired her to revamp my dealership's brand and website. A dynamic storyteller crafting innovative, bold messages that cut through noise to the essence of strong communication. Her experience, style, and mastery are unmatched."
"Working with Laura Barski elevates your marketing and PR. I met her years ago at Teknion—her passion and creativity left a lasting impression. When she launched Barski & Co., I immediately hired her to revamp my dealership's brand and website. A dynamic storyteller crafting innovative, bold messages that cut through noise to the essence of strong communication. Her experience, style, and mastery are unmatched."
"Laura surpassed our initial expectations by enhancing media engagement, collaborating on a compelling event theme, and creating a designer-praised contest. She willingly took on design work beyond scope, demonstrating dedication. Impressed by her strategic results, I secured Barski's services long-term for comprehensive marketing consulting and mentoring junior associates—a testament to her ongoing value at Euro Tile & Stone."
"Laura surpassed our initial expectations by enhancing media engagement, collaborating on a compelling event theme, and creating a designer-praised contest. She willingly took on design work beyond scope, demonstrating dedication. Impressed by her strategic results, I secured Barski's services long-term for comprehensive marketing consulting and mentoring junior associates—a testament to her ongoing value at Euro Tile & Stone."
"I've known Barski since her Teknion days, where she turned a napkin sketch into an exclusive event with 100% media turnout. By leveraging the Distillery District and communal dining, she brilliantly aligned the venue with my 'Marketplace' product. Later, her historic NeoCon soiree secured front-page coverage. She possesses a unique knack for crafting impactful, memorable experiences that guarantee press."
"I've known Barski since her Teknion days, where she turned a napkin sketch into an exclusive event with 100% media turnout. By leveraging the Distillery District and communal dining, she brilliantly aligned the venue with my 'Marketplace' product. Later, her historic NeoCon soiree secured front-page coverage. She possesses a unique knack for crafting impactful, memorable experiences that guarantee press."
"Laura's marketing expertise elevated our outcomes. She mentored our manager, enhancing strategy and team capabilities. The result: a comprehensive 75-page plan with innovative ideas and a prioritization matrix for efficient implementation without overextending resources. This set new standards, prompting us to extend her methodology across all BureauVision departments. I strongly recommend Barsky & Co. for effective marketing and PR execution."
Barski & Co. operates without layers of account management or rigid agency structures. Clients work directly with senior leadership, ensuring clarity, continuity, and accountability from strategy through execution. This approach allows Barski & Co. to act as an extension of internal teams, aligning marketing with business goals, not just campaigns.
Yes. Barski & Co. provides both brand strategy and hands-on execution, helping B2B companies translate ideas into clear messaging, cohesive systems, and real-world impact. From positioning and storytelling to content, digital, events, and activation, strategy and execution are intentionally connected — ensuring ideas don’t stall at the concept stage.
Fractional marketing leadership is designed for companies that need senior-level marketing guidance but not a full-time hire. It provides strategic direction, prioritization, and leadership while leveraging flexible execution resources. This model is especially effective for B2B companies navigating growth, change, or repositioning.
Yes. Barski & Co. works in a fractional leadership capacity for many clients — helping shape direction, build systems, and guide execution without adding unnecessary overhead. This allows companies to access senior expertise while remaining agile.
Absolutely. Many clients partner with Barski & Co. to provide strategic leadership while scaling execution as needed — whether supporting lean teams or filling gaps during periods of growth or transition.
Barski & Co. works with B2B companies that value clarity, strategy, and thoughtful execution, including manufacturers, commercial interiors brands, professional services firms, and design-driven organizations with complex offerings or longer sales cycles.